How lending, credit card, payments, banking, insurance and wealth teams in India can convert more clicks into installs, and more installs into real actions—using a single app link and QR layer.
Even with great creatives and big budgets, many teams see stalled funnels between the click, the app store, and the first meaningful action inside their app.
Every day, users click on lending ads, UPI offers, renewal reminders, and trading prompts. Many are genuinely interested. But somewhere between that first click and the moment they need to act—complete KYC, link a bank, renew a policy, pay dues, or place a trade—the journey quietly breaks.
Before increasing budgets, the highest ROI move is to fix this final stretch of the journey: the path from click or QR scan to the right place inside your app, even if the user installs now and opens later.
A simple smart‑link and QR layer can:
This is precisely the gap that Get‑Our.App is designed to close.
Today, Get‑Our.App focuses on reliable redirection and context preservation. You don’t need to rebuild your app or drop in a heavy SDK to see value.
You create a single app URL or QR per campaign or source, with simple parameters such as:
flow=kyc_start (or renewal, paydues, add_bank, ipo)lang=hi (or en, ta, bn, etc.)source=meta_di, source=sms_retargetingbranch=andheri_w, agent=DLF_KIOSK_07Use this single smart link or QR across:
On click or scan, we detect the device and route users to the right store or open your app. We also keep the parameters available to your backend, so when the app is opened, it can:
These ranges are typical of similar optimisations; your exact numbers will depend on product, audience and creative.
Explore how this works for your world. Use the tabs below to switch between lending, payments, insurance, wealth, and collections.
| Segment | Core journey to fix | Typical quick win |
|---|---|---|
| Lending & credit cards | Ad → Install → KYC started | Lower cost per verified KYC |
| Payments & wallets | QR scan → Install → Bank linked | Higher binding and activation rates |
| Insurance | Reminder → Install → Renewal completed | Better renewal conversion, especially in regional markets |
| Brokerage & wealth | Campaign → Install → First trade/IPO apply | More users acting while intent is high |
| Collections | Notification → Install → Dues paid | Faster repayments, fewer calls |
High‑intent users click your loan or card ads, install, open once, and then disappear.
Most lending apps see a big drop between install and KYC start. Users land on a generic home screen, don’t immediately see a clear next step, and close the app. Attribution from specific campaigns or partners is lost after the app store hop, so growth teams can’t see which journeys are actually working.
For each lending or card campaign, you create a smart link with parameters like flow=kyc_start or flow=card_apply and optional source, branch, agent. When users click:
This works today through redirection and context—no heavy deep link SDK required.
A lender spending around ₹12L/month on performance campaigns shifted to smart links with flow=kyc_start. Without changing creatives or budgets, more users who installed actually began KYC. Completion moved from roughly 22% to the low‑30s, reducing cost per verified KYC and giving the team clear insight into which campaigns and regions created serious applicants.
Hundreds of merchant QRs, no idea which locations truly activate users.
Payment and wallet teams distribute QRs to kirana stores, cafes and malls. Over time, the same generic QR is photocopied, forwarded on WhatsApp, and reused everywhere. Activations are difficult to tie back to specific merchants, and binding (linking a bank account or card) often stalls because users don’t see a clear setup flow when they open the app.
Get‑Our.App lets you generate serial QRs per merchant or per store, each carrying metadata like branch=andheri_w and merchant_id=12839. When users scan:
This way, every QR becomes a clear, attributable acquisition channel instead of an anonymous entry point.
A UPI app that deployed unique QRs to a few hundred stores discovered that a small number of neighborhoods were actually driving the majority of activations. With that visibility, they could double down on those areas and coach under‑performing merchants. At the same time, highlighting "Add bank" on first open nudged more users to complete the binding step immediately.
Customers click renewal reminders but don’t complete the payment.
Insurance renewals often start from an SMS, email or call centre follow‑up. Customers click the reminder link, go to the store, install the app, and then land on a generic dashboard. They don’t immediately see their renewal summary or due amount, especially if the UI is in a different language than they expect.
With Get‑Our.App, each reminder can carry an encoded hint: flow=renewal&id=POL12345&lang=hi. We handle routing and keep that context available so that when the app opens:
lang hint.Even if the user installs now and opens hours later, the context is still there for your systems to use.
An insurer targeting Hindi and Marathi speaking regions used intent‑aware links in their SMS campaigns. Customers who installed the app from the reminder later saw a focused renewal view when they opened it—without navigating through menus. That small feeling of "this app knows why I’m here" translated into meaningfully better renewal completion rates.
Users are excited about a stock or IPO, but the moment is lost before they act.
Brokerage and wealth apps invest heavily in content—IPO explainers, influencer posts, market alerts. Users click with high interest, but after the store hop and app install, they land on a dashboard with many options and no clear guidance on the specific action they had in mind.
By adding simple parameters like flow=ipo&symbol=ABC or flow=sip_create to your campaigns, you make it possible for your app and backend to recognise intent on first open. While we handle routing, you can:
One brokerage used symbol‑aware links during a popular IPO. Ads and influencer posts all pointed to smart links tagged with the IPO symbol. After installation, users opening the app immediately saw a card explaining that IPO and how to apply. This reduced time‑to‑first‑action and produced a visible uptick in apply rates during the campaign window.
Agents chase low‑ticket repayments that should have been self‑serve.
Collections teams often spend disproportionate time calling or visiting customers for relatively small dues. Links in SMS or WhatsApp sometimes open the wrong page or simply point to the store. After install, the user has to hunt for the "Pay now" section or the exact amount due, which is enough friction to postpone payment.
Smart links like flow=paydues&amount=3497&cust=A92X make it possible for your backend to understand both the intent and the context once the app opens. We handle routing; your systems can then:
An NBFC shifted from primarily phone‑based follow‑ups to WhatsApp‑led nudges that used smart links. Customers who installed the app from these messages opened directly into a "Pay your dues" view, rather than a generic home screen. This changed the tone from "find how to pay" to "decide whether to pay now or later"—a much lighter decision.
There are many ways to generate links. Get‑Our.App is built to solve the specific realities of Indian fintech funnels.
Use this as a starting point with your product and growth teams.
flow, source, branch, agent, lang.Not to get started. Today, most value comes from reliable redirection, serial QRs and clean context. Your app can use simple parameters passed via your backend to decide what to show on first open. Deeper in‑app deep linking can be added when your team is ready.
No. Get‑Our.App is designed to complement your current setup by preserving campaign context across the store jump and the first app open, which helps your attribution tools tell a more accurate story.
We don’t alter transaction flows or collect PII by default. Journeys lead to your existing, approved screens. Our routing respects platform rules for app links and store redirects.
Yes. Many teams begin with lending KYC or collections, learn from the first pilot, and then expand to cards, wealth or insurance once the pattern is proven internally.
If you’d like, we can map one live journey—KYC, renewal, dues, activation or IPO—to a set of smart links and QRs, and share a before/after view of completions. No long integration cycle required.