Track & Analyze Your Marketing Channels
In Step 3 of your Get-Our.App campaign setup, you have the option to add a Source Track ID — a simple yet powerful feature designed to help you identify, track, and analyze the performance of different marketing channels, campaigns, or placements. This ID is appended to your smart link and is recorded every time your QR code is scanned or link is clicked, allowing you to determine exactly where your users are coming from.
What is a Source Track ID?
A Source Track ID is a unique label or code that you assign to your Get-Our.App smart link to identify the source of traffic.
How to Add a Source Track ID
Follow these steps to set up Source Track IDs for your marketing channels and start tracking performance with precision.
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Choose Your Tracking Approach
Single Source ID: For simple campaigns with one channel
Multiple Source IDs: Recommended for multi-channel campaigns to track each source separately - Create Source Track ID(s) — In the Source Track ID field, type a clear, human-readable name
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Add More IDs if Needed
Click Add another Source (or the plus control) to create multiple Source Track IDs in one go. For every additional source you add, the system prepares a separate short link and QR code.
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Save to Generate Your Links & QR Codes — Click Save (or Next) to generate the tracking assets
You'll see a Source List containing: Source Track ID, Short Link (unique per source), and QR Code (unique per source). Copy or download the assets you need.
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Publish Correctly — Map each placement to the right asset
Print, outdoor, product packaging: Use the QR for that Source Track ID
Social posts, bios, ads, emails: Use the short link for that Source Track ID -
Delete Unwanted Links (if needed)
Click on the minus icon if you wish to remove any unwanted or redundant Source Track ID(s) before hitting the next button. Once you press next, you will not be able to go back and change the Source Track ID(s).
Do's and Don'ts
- Use short, clear, and descriptive names for your IDs
- Keep a consistent naming convention across your campaigns
- Assign unique IDs for different channels and placements to get accurate data
- Review your analytics regularly to optimize based on Source Track ID performance
- Document your naming convention for team reference
- Use overly generic names like 'test' or 'campaign1' — they make analysis difficult
- Reuse the same Source Track ID across multiple unrelated campaigns
- Forget to update the Source Track ID if you repurpose the QR code for a new channel
- Mix up which QR/link goes to which placement
- Use spaces or special characters in your IDs
Marketing Use Cases & Benefits
Using Source Track IDs transforms every QR code or link into a measurable, data-driven marketing asset. Here are 8 powerful ways to leverage this feature for maximum ROI.
Benefit: Precisely measure how each marketing channel contributes to app downloads or opens.
How it Works: Assign a unique Source Track ID to every channel (e.g., Facebook Ads, Google Display Network, influencer posts, email campaigns).
Benefit: Understand which offline locations and formats drive the most engagement.
How it Works: Place QR codes with unique Source Track IDs in different physical locations.
Benefit: Test different creatives, messages, or formats within the same channel.
How it Works: Assign separate Source Track IDs to each creative variant.
Benefit: Track exactly how much traffic and how many installs each partner generates.
How it Works: Give each partner or affiliate a unique Source Track ID for their campaigns.
Benefit: Optimize future media placement by identifying high-performing event venues or regions.
How it Works: Use different IDs for QR codes placed at different event booths, stadiums, or city billboards.
Benefit: Replace guesswork with precise ROI data for every campaign.
How it Works: Track downloads per channel, compare against spending, and calculate cost-per-install (CPI).
Benefit: Identify which language or localized version drives the most installs.
How it Works: Assign a Source Track ID per language variant or region.
Benefit: Compare campaign performance across different seasons or festive offers.
How it Works: Create unique IDs for seasonal promos like Diwali, Christmas, or Independence Day.
Using Source Track IDs, every QR code or link becomes a measurable, data-driven marketing asset. This drives smarter budget allocation, maximizes ROI, and ensures you know exactly what's working, where, and why.
Once you've set your Source Track ID and launched the campaign, the next step will be to add a Fallback Page, where you will be able to customize the Fallback Page from the dashboard.
